Advanced Diploma in Mass Communication

The Advanced Diploma in Mass Communication aims to enhance the effectiveness of students’ knowledge and skills in mass communication by equipping them with more in-depth understanding and practice of specialised modules. The programme is particularly suited for business administration diploma graduates who wish to upgrade and enhance their basic diploma qualifications, to facilitate progression into entry-level specialist positions or to enable progression to further studies in the field of mass communication.

Building on the foundational modules in the Diploma in Business Administration, the programme focuses on further developing the analytical, planning and communicative skills of students, enabling them to pursue a Bachelor degree or careers in a mass communication specialization. 

PROGRAMME OBJECTIVES

Equipped with the knowledge and skills necessary for understanding contemporary mass communication and the media industry

MODE OF ASSESSMENT

At the commencement of each module, students will be provided the assessment mode and weightings for the module.  Most modules have several points of assessment, which may include assignments, tests, projects and final examinations.

PROGRAMME MODULES

The program consists of 8 modules in 12 months.

  • Module 1: Corporate Communication and Media Management
  • Module 2: Public Relations Strategies and Practices
  • Module 3: Media Law and Ethics
  • Module 4: Media Research
  • Module 5:Media Planning
  • Module 6: Media in Asia
  • Module 7:Promotions and Campaigns
  • Module 8:Communications Technologies
PROGRESSION PATHWAY
  • Students will be awarded Advanced Diploma in Mass Communication issued by PSB Academy, Singapore
  • Upon completion of Diploma and Advanced Diploma, students can choose to complete their education in PSB Academy Singapore and/or with our renowned university partners
ENTRY REQUIREMENTS

Students who completed and passed PSB Diploma in :

  • Business Administration Programme
  • Sales and Marketing Programme

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