Diploma in Business Administration (Marketing and Sales Management)

 

PROGRAMME DESCRIPTION

The Diploma in Business Administration (Marketing and Sales Management) is designed for those who want to acquire knowledge and skills in modern marketing and sales management. Participants will also develop creative and analytical skills in making decisions relating to the marketing function

PROGRAMME OBJECTIVES
  • Understand the theoretical and practical areas of Marketing and Sales Management
  • Understand how to improve their creative and analytical decision-making skills
  • Apply these specific functional management skills to increase the productivity and business efficiency in their areas of responsibility
  • Assume higher levels of responsibility within specific management areas as a result of newly acquired/improved skills.
MODE OF ASSESSMENT

At the commencement of each module, students will be provided the assessment mode and weightings for the module.  Most modules have several points of assessment, which may include assignments, tests, projects and final examinations.

PROGRAMME MODULES

The program consists of 10 modules in 12 months.

  • Module 1: Quantitative Skills
  • Module 2: Management
  • Module 3: Economics
  • Module 4: Marketing
  • Module 5: Business Information System
  • Module 6: Financial Accounting
  • Module 7: Consumer Behavior
  • Module 8: Marketing Communications
  • Module 9: Sales Management
  • Module 10: Business Policy and Strategy
PROGRESSION PATHWAY
  • Students will be awarded Diploma in Sales & Marketing Managemen issued by PSB Academy, Singapore
  • Upon completion of Diploma and Advanced Diploma, students can choose to complete their education in PSB Academy Singapore and/or with our renowned university partners
ENTRY REQUIREMENTS
  • Pass Vietnam National High School Diploma or equivalent, where the equivalent is GCE ‘A’ level, International Baccalaureate or the Australian equivalent.
  • IELTS with an overall score of 5.5 (with writing sub band no less than 4.5)
  • Paper-based TOEFL test score of 525 / Computer-based TOEFL test score of 196 / Internet-based TOEFL test score of 69-70 with minimum score of 14 for writing 

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